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Independent launches bold new masthead and dumps viewspaper in makeover

October 11th, 2011Posted by in Design and graphics, Newspapers

The Indy has a bold new masthead to celebrate its 25th birthday. It certainly sticks out among all the other papers in the shop, which can be no bad thing for the relatively low-circulation title.

The new-look paper also comes with a new typeface and headline fonts.

The other big change is that the “Viewspaper”, a pullout comment section created by recently-departed editor Simon Kelner, has been ditched.

New editor Chris Blackhurst said:

We have decided to use the occasion of the paper’s 25th birthday for a makeover. The masthead is bolder – still ‘the Independent’, complete with eagle, but now more striking and harder to miss on the news stands.

The body typeface and headline fonts we use have been made more readable. The other, main alteration is that the Viewspaper has gone. We thought long and hard about this. Viewspaper was created to draw attention to the unrivalled quality of the Independent’s commentators.

We continue to take pride in this quality. But since taking over three months ago, I’ve become aware that the Viewspaper could be something of a ghetto, to be taken out and read later – but in truth, put on one side and, during a busy day, all too often forgotten.

He added that the aim was to create a “faster, more accessible and urgent paper, one that is easily navigated and that puts you in no doubt what The Independent stands for”.

 

 

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