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Reuters: Yudu launches service to help publishers evade Apple subscription cut

May 6th, 2011Posted by in Editors' pick, Mobile

Reuters reported this week that digital publishing company Yudu has launched a service which means magazine publishers can evade the 30 per cent cut which Apple takes when subscriptions are charged through the App Store.

Yudu, whose online publishing tools help companies tailor their content for tablet computers, smartphones and ereaders such as the Amazon Kindle, said Apple had recognized its new service as compliant with its terms and conditions.

… The new dual-subscriptions system from Yudu, whose customers include Reader’s Digest and Haymarket, allows users to download publications onto their Apple device through the App Store, even when the purchase is made directly from the publisher.

Read the full story here…

Yesterday the Telegraph announced the launch of a new iPad app which appeared to follow Apple’s new rules, which state that while publishers are allowed to make a subscription offer outside of the app, the same (or better) offer must also be made available inside the app, through which Apple will take a 30 per cent cut.

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