Online news organisations are more likely to hire recruits with “adaptive expertise”, while more traditional outlets look for “solid technical skills”, suggests an extensive study by Dr Serena Carpenter, an assistant professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
The analysis of 664 online media job listings posted over a six-month period on JournalismJobs.com was first published in the Autumn 2009 issue of Journalism and Mass Communication Educator, but is summarised on the AEJMC website.
Carpenter in particular looks at how the different skills sought by traditional and only-only news organisations should affect journalism training courses.
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