Press Gazette: MEN shifts part-paid, part-free strategy
December 24th, 2009Posted by Laura Oliver in Editors' pick, Newspapers
The Manchester Evening News is cutting down the number of days on which the paper will be freely available.
The MEN will now be available only as a paid-for edition on Monday to Wednesday and Saturdays. A mixture of free and paid-for copies will still be distributed on Thursdays and Fridays.
The paper began its experiment with distributing free copies in the city centre and paid-for editions in outer areas in April 2006. But uptake of the freebies has recently leapfrogged paid-for sales.
