Press Gazette: MEN shifts part-paid, part-free strategy

The Manchester Evening News is cutting down the number of days on which the paper will be freely available.

The MEN will now be available only as a paid-for edition on Monday to Wednesday and Saturdays. A mixture of free and paid-for copies will still be distributed on Thursdays and Fridays.

The paper began its experiment with distributing free copies in the city centre and paid-for editions in outer areas in April 2006. But uptake of the freebies has recently leapfrogged paid-for sales.

Full story at this link…

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