WSJ: Vogue uses Obama’s digital fundraiser for revenue ideas
November 25th, 2009Posted by Laura Oliver in Editors' pick, Magazines
Interesting detail from the Wall Street Journal about Vogue’s use of Blue State Digital, the firm behind Barack Obama’s online presidential campaigning strategy.
The company has been taken on by Vogue to help the title analyse its audience as part of a push towards charging for online content on Vogue.com.
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