In this interview with Catherine Gluckstein, the VP of Getty Image’s iStock, which the photo agency bought back in 2006, discusses the difficulties of finding a business model for images from citizen journalists.
Getty’s own foray into the cit-j space saw it buy and later shutdown Scoopt.
“[A] lot of people who take the pictures are not necessarily trying to monetise them – it works best when they send them to the news organisations,” explains Gluckstein.
iStock, which is a pro-am microstock play, is finding success with timeless images, she says. Contributors receive up to 40 per cent commission with images sold to users from $0.95 each.
Gluckstein, who is also CFO of Life.com – the resurrected photo magazine, also comments on the role of social media as a significant driver of traffic to the site.
- Country Life makes 100-year picture archive available online
- Flickr and geotagging: Part of the newsgathering model?
- #PPAdigital: 27% of Wired UK subscribers have downloaded iPad app
- Flickr/Getty deal brings new revenue opportunity for photographers
- #Podcast: Using Instagram to find and share media with meaning