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paidContent:UK: Getty Images VP on finding business models for cit-j photos

In this interview with Catherine Gluckstein, the VP of Getty Image’s iStock, which the photo agency bought back in 2006, discusses the difficulties of finding a business model for images from citizen journalists.

Getty’s own foray into the cit-j space saw it buy and later shutdown Scoopt.

“[A] lot of people who take the pictures are not necessarily trying to monetise them – it works best when they send them to the news organisations,” explains Gluckstein.

iStock, which is a pro-am microstock play, is finding success with timeless images, she says. Contributors receive up to 40 per cent commission with images sold to users from $0.95 each.

Gluckstein, who is also CFO of Life.com – the resurrected photo magazine, also comments on the role of social media as a significant driver of traffic to the site.

Full interview at this link…

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