Round-up: Charging for online – Murdoch and the FT
Quick link post rounding up some of this weekend’s chatter following Rupert Murdoch’s latest decision that News Corp properties will start charging for access to online news by 2010.
Kevin Anderson on Guardian.co.uk asks what news organisations can learn from the music, video and games industries when it comes to charging for online – especially relevant given the Financial Time’s announcement that it is considering introducing a ‘pay-per-article’ system.
On econsultancy Malcolm Coles address the frequently voiced arguments against Murdoch’s plans (e.g. it won’t work unless all sites start charging) in a mythbusting post.
(Backing up Coles points that people, outside of WSJ and FT readers will pay for content, is Press Gazette’s report that Which? increased online subscriptions by 11 per cent in the year to the end of June.)
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