Mashable: Local accounting for 74 per cent of advertising revenue on Facebook, says report
July 22nd, 2009Posted by Laura Oliver in Advertising, Editors' pick
According to a new report from Borrell Associates, local advertisers and businesses will make up 74 per cent of Facebook’s ad revenue this year – around $229 million.
Mashable points out that Facebook makes geographic targeting of ads particularly easy. But the proportion is significantly higher than the amount of revenue from local advertisers expected for MySpace and Twitter.
Similar posts:
- Is Facebook falling out of favour?
- paidContent:UK: Newsagents see 14 per cent decline in newspaper revenue over a decade
- Online publishers in ‘bullish mood’ despite economic downturn
- Ofcom report: 30 stats on smartphones and internet use
- Hyperlocal ad trial spreads to Guardian Local’s Edinburgh and Cardiff sites
July 23rd, 2009 at 1:18 pm
[...] Mashable: Local accounting for 74 per cent of advertising revenue on Facebook, says report Journalism.co.uk (tags: hyperlocal Advertising Facebook) [...]