Tag Archives: Borrell Associates

Mashable: Local accounting for 74 per cent of advertising revenue on Facebook, says report

According to a new report from Borrell Associates, local advertisers and businesses will make up 74 per cent of Facebook’s ad revenue this year – around $229 million.

Mashable points out that Facebook makes geographic targeting of ads particularly easy. But the proportion is significantly higher than the amount of revenue from local advertisers expected for MySpace and Twitter.

Full story at this link…