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MorningStar.com: Readers will pay for online within five years, says Axel Springer exec

June 22nd, 2009Posted by in Editors' pick, Online Journalism

In an interview with Dow Jones, reproduced by the Morning Star, Axel Springer chief executive Mathias Doepfner says customers will be willing to pay for ‘online quality content’ within the next five years.

Significantly, Doepfner adds: “However, our business cases aren’t based on a breakthrough of paid content but will work anyhow.”

The chief exec plans to generate 50 per cent of Axel Springer’s sales from online operations within the next 10 years, according to the report.

Full interview at this link…

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