MorningStar.com: Readers will pay for online within five years, says Axel Springer exec
June 22nd, 2009Posted by Laura Oliver in Editors' pick, Online Journalism
In an interview with Dow Jones, reproduced by the Morning Star, Axel Springer chief executive Mathias Doepfner says customers will be willing to pay for ‘online quality content’ within the next five years.
Significantly, Doepfner adds: “However, our business cases aren’t based on a breakthrough of paid content but will work anyhow.”
The chief exec plans to generate 50 per cent of Axel Springer’s sales from online operations within the next 10 years, according to the report.
Tags: Axel Springer, chief exec, chief executive, Dow Jones, Germany, Mathias Doepfner, online operations, online quality content, the Morning Star
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June 22nd, 2009 at 2:35 pm
Maybe people still want printed material, but just want it in a way that suits their taste and thus don’t mind paying for it…. Take a look at this concept I wrote about:
http://tunicca.wordpress.com/2009/06/10/a-possible-future-for-news-print/