Telegraph.co.uk: Google’s UK chief Matt Brittin on the UK media industry
February 17th, 2009Posted by Laura Oliver in Advertising, Editors' pick, Newspapers, Search
“It is easy for people in traditional media to look at the internet and say, ‘Oh God, the internet is taking away our readers and advertisers’. But – and I want to be really clear about this – it is not Google that is taking advertisers away. It is consumers changing their behaviour,” says former Trinity Mirror man.
Tags: Advertising, Chief, google, Matt Brittin, media industry, Telegraph.co.uk, Trinity Mirror, United Kingdom
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