Reuters: Print advertising downturn ending, says WSJ’s Thomson
December 5th, 2008Posted by Laura Oliver in Advertising, Editors' pick, Newspapers
Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.
“People are looking for a safe harbour in times of turbulence.”
Print advertising is a shrinking but valuable market, he added.
While digital ads are still growing at Dow Jones, ‘the link between the reader and the ad is more transient online’, he said.
Tags: advertising downturn ending, Dow Jones, print advertising, reuters, Robert Thomson, Wall Street Journal
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