Online video site, Masher.com, now live
November 12th, 2008Posted by Judith Townend in Multimedia
This week saw the beta launch of Masher.com, a site which allows you to mash together the content of different videos, and use a free BBC archive of generic content. It was originally developed by the BBC Motion Gallery, a press release said.
Masher.com’s chairman, Neil Fenton said, in the release, that for content owners, “Masher offers a completely new way for users to engage with their content, in which those users don’t just consume content online passively but become both producer and consumer in an application that is highly engaging and allows for the maximization of online advertising and sponsorship revenues.”
Tags: BBC, BBC Motion Gallery, British Broadcasting Corporation, chairman, Masher.com, Motion Gallery, Neil Fenton, online advertising, producer, video site
Similar posts:
- Digital revenue helping magazine publisher Future get back on track
- Eight lessons for publishers from comScore’s new report on mobile
- Ninety-seven per cent of ‘business decision makers’ use B2Bs online
- US news publisher tracks users’ online reading to offer personalised content
- Splash partners PicScout to open up images to online publishers
