Following the release of six month certificates for the regional press, media auditors ABC are extending the offer of twice yearly online audits to all media owners, from January 2009.
An ABC press release said yesterday that the new certificates will detail monthly and daily unique users or browsers for media publishers. Visual charts will also be available.
The existing monthly audits can still be conducted using ABCe.
The ABC statement explained that by choosing to report their online figures on a six month basis, publishers ‘are committing to continuous reporting of their online activity’.
Speaking in the release, Jan Pitt, director of magazines, ABC, said: “The response has been good so far, these changes are to give publishers more options and enable them to demonstrate to advertisers and media buyers their cross platform performance.”
A guide to how the reporting options work can be downloaded from the ABC website at www.abce.org.uk.