A local TV station in the US has spotted a gap in the market following cutbacks at local newspapers in its area – WNEM-TV in Michigan is offering two-minute, on-air and online (on ObitMichigan.com) obituaries for $100.
The station has aired more than 700 since it started doing so in August. According to its general sales manager, Jeff Guilbert, the new revenue stream could become the station’s largest on-air client within two years.