HoldtheFrontPage.co.uk reports that the Manchester Evening News has launched a paid-for digital edition of a Manchester United souvenir supplement, produced using PageSuite‘s technology.

Readers can pay £1 for the 42-page supplement, which includes extra video content and interviews in its digital format.

As paidContent:UK points out, labelling the digital edition launch as a paywall experiment may be taking things too far. But it seems the MEN isn’t just uploading the printed version to try and sell it online, but is instead actively targetting Manchester United fans with a voucher deal.

PageSuite told Journalism.co.uk that the MEN is forwarding voucher codes for a 20 per cent discount on the digital edition to specific supporters clubs around the world – a different code for each club so it can track the response – and the clubs are giving their code to their registered members.