Tag Archives: Verdens Gang

Norwegian tabloid newspaper offers readers a ‘Breivik-free’ online edition

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Dagbladet, Norway’s second-largest tabloid newspaper, is offering its readers a ‘Breivik-free’ version of their website during the trial of Anders Behring Breivik.

By pressing a button at the top of the homepage marked “Forside uten 22. juli-saken”, readers can remove all mention of the high-profile trial.

Torry Pedersen, editor-in-chief of Verdens Gang, a Norwegian tabloid, told Journalisten.no that his paper considered the idea of having a similar button.

We toyed with the idea. We did the same – inspired by the Guardian – for the Prince’s wedding last year.

The Guardian’s liveblog of the Royal wedding in April 2011 featured a button on the home page which removed all coverage, leaving the reader with just the “proper news”.

How Norwegian newspaper site is helping stranded travellers get home

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As briefly noted on this blog earlier, Norwegian newspaper Verdens Gang (known as VG), has put together a ‘Hitchhiker’s Central’ page on its site, for travellers stranded by the volcano ash cloud to arrange emergency overland transport.

Media journalist Kristine Lowe reports on her blog how she was able to use the service to help get Journalism.co.uk trainer Colin Meek home from an online course he was teaching in Oslo.

“What VG.no could offer in this situation was scale. With its close to 3 million unique users a week it offered people a brilliant connection point that few other sites could,” says Kristine. “It’s a great service to its readers and, I’m sure, a great click winner too.”

How Kristine set up Colin’s journey home:

[W]hen I found a friend who was willing to drive from Oslo to Dover and back to get him home, I was able to fill up the car in both directions, thereby covering the costs of the trip, by submitting a message to Hitchhiker’s Central. I did call around a few other travellers advertising for lift to London before submitting an ad myself, and several of those I talked to had already found lift from Oslo to London which suggests my experience was not unique.

Within minutes of placing an “ad” (a free message) on Hitchhiker’s central, the receptionist at a Rica hotel in Oslo called me to ask if I had room for a British businessman staying at the hotel (…) The last passenger on the trip to Dover (they arrived this morning) was a Norwegian student desperate to get back to the UK for his exams at Cardiff University. On the way back to Oslo, the car will bring a salesman, a singer and a conductor – all Norwegians who were stranded in London.

Without this arrangement via VG.no, overland costs were adding up to around £1000, Colin tells me. A Eurostar one-way fare was going to be around £250 and the one-way ferry crossing from Oslo to Copenhagen would have been 1950NoK (£215) minimum. “It would have taken me about three days – at least – with no guarantee that some of the legs would be available.”

So, VG.no’s collaborative site has been helpful, both in terms of cost and time for Colin. But, he adds, the 18-hour car journey was something of a personal challenge – he’s getting on the sleeper train back home to Scotland.


Online Journalism Scandinavia: Print and online integration ‘not the key to success’

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Image of Kristine Lowe Kristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia asks why not integrating print and online may be the way forward.

Integration is not the recipe to become a nation’s newspaper of choice, says the editor-in-chief of Norway’s leading news site.

“It is very demanding to take the poll position both in print and online as VG has done in Norway. It demands a very strong focus on both platforms,” Torry Pedersen, the editor-in-chief of Schibsted-owned VG online, Norway’s most profitable and most read news site, told journalism.co.uk.

“Print and online are different disciplines and will only become more different. Until now, we have been so fortunate as to be able to develop on our own and build our own culture,” added Pedersen.

VG.no is organised in a different company than its printed sister publication, VG (short for Verdens Gang).

This separation has transfered into dramatic success because each company has a core business with specific aims, rather than often counter productive aims of a newspaper company producing online and print under one system.

In 2006, VG.no had a profit margin of 42.1 per cent compared to the 12.6 per cent of VG’s print edition. In week 11 2008, the news site had 3m users (according to TNS Gallup).

“Our success is to a large extent built on the fact that VG online has had its own floor and been separate from the rest of the newspaper. This is changing now that VG online has become so big we need more space, but I’m adamant that VG online will be a separate news operation,” Pedersen said.

Pedersen, who has staff keeping a constant eye on worldwide online innovation, told Journalism.co.uk that he had yet to see an example of online and print integration being fully successful.