By creating an online version of the newspaper’s announcements page, the Limerick Leader has made its site the ‘focal point for entire community’s grieving,’ a press release from iAnnounce, the company which developed the page, said.

More than 17,600 people have now visited the Limerick Leader’s iAnnounce page for 28 year old Shane Geoghegan, who was shot dead in Kilteragh, Ireland, at the weekend.

Since the page was set up 36 hours ago, more than 8,500 ‘virtual candles’ have been lit and 2,000 messages of condolence written.

“The unexpected death of such a popular man as Shane has affected this very close community,” said Alex Stitt, the managing director of iAnnounce, in the release.

“It is a sign of the internet age that they have turned to online messaging to express their shock and sorrow at what has happened.”

iAnnounce is  used by various newspapers in the Johnston Press, Trinity Mirror and Newsquest newspaper groups, and was developed to make use social network tools for newspaper birth, deaths and marriages notices.