Tag Archives: trends

Mainstream media drives Twitter trends, claims study

Mainstream media drives a large number of trending topics on Twitter, according to a new study by Hewlett Packard.

The HP research analysed more than 16 million tweets over 40 days last year, finding that mainstream media accounts belonging to CNN, the New York Times, the Washington Post, Sky, Reuters, the Telegraph, the BBC and El Pais were among 22 accounts identified as the source of the most retweets related to trending topics.

Full study on HP at this link and embedded below.

Trends in Social Media: Persistence and Decay