Few users click on homepage links on a newspaper website – the majority come for the headlines and then leave, suggests Howard Owens.
“That’s one reason newspaper.coms are foolish to let aggregation sites such as Topix display all of their headlines and leads,” he adds.
“Topix is in the business of creating a substitute home page for your community news.”
Design your site instead to meet your readers’ ‘intention-driven mindset’ whatever that may be, he writes.