Tag Archives: tmg

Telegraph web rumours: Is metered charging the best way forward?

Speculation that Telegraph Media Group is planning to start charging for some of its online content has been brought up again today by Marketing magazine.

The magazine’s report claims that the publisher is talking to digital agencies about overhauling Telegraph.co.uk and is considering a hybrid part-paid, part-free model from September.

Officially, TMG says it is keeping its options open, issuing a statement that “absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector”.

The metered approach, if adopted, means readers could access a small number of articles for free before being prompted to register, and could share links on social media.

Tech news site the Register, in its own inimitable style, discusses the issue in a post headlined: “Telegraph mulls cash alternative to suicide”.

“The Telegraph, like other papers, has spent a small fortune in building up a web audience of 31 million, chasing web fads with the dignity of a dad at a disco,” it says.

“But how fashions change. Losing most of the 31 million casuals who make up the Telegraph’s web audience may not be such a disadvantage if it can extract some value from the loyalists.

“Ad agencies naturally love qualified upmarket readers, and with the web, they’ve never been sure they’ve been getting them.”

Gordon Macmillan, writing on Haymarket’s social media blog The Wall, says the metered approach is winning the most favour with publisher so far, with the Daily Mirror apparently tipped to be considering a similar method.

“It is the one that makes most sense in how it relates to the rest of the web – containing within, as it does, a degree of openness that allows the essential social media seeding and sharing of content. That is essential.

He predicts that Mail Online – which is already the biggest UK newspaper website with a record-breaking 54 million unique users – will be the big winner if the Telegraph starts to charge.

The Guardian’s media editor Dan Sabbagh says the proposed model is “cautious” – and not so much a paywall as “a pay fence, sitting somewhere in the distance at the end of a large field.”

He writes: “True Telegraph fans will be discovered through the system, and the exercise might help bring some loyal readers into a new model of payment.”

MediaGuardian: Will Lewis ‘pushed out’ of Telegraph Media Group

Will Lewis is no longer editor in chief and managing director  of the Telegraph. The Guardian had the story last night:

Will Lewis has been pushed out of the Telegraph Media Group after a disagreement with chief executive Murdoch MacLennan over the future direction of the publisher, MediaGuardian.co.uk can reveal.

The shock departure comes just a month after Lewis, editor in chief and managing director, digital, accepted the newspaper of the year prize at the British Press Awards for the Telegraph’s expenses expose. The Telegraph dominated the 2010 awards, winning six for its MPs’ expenses coverage.

Full story at this link…

Meanwhile over at Beehive City, Dan Sabbagh speculates it won’t be the last we’ve seen of Lewis:

As for Lewis, he’ll be back soon enough – hacks were last night already putting him down as a possible future editor of The Sunday Times, given friendly relations with the likes of Rebekah Brooks over at News International. Lewis, himself, though, may hanker after a commercial job. Either way, it’d be interesting to find out which election parties he turns up to tonight.

The oddly timed departure also follows media speculation about the fate of Lewis’ ‘Euston project’ – the Telegraph’s mysterious digital enterprise.

Update – The official line from Telegraph Media Group HQ has arrived:

The Telegraph Media Group (TMG) confirms that William Lewis is to leave TMG in the near future.

Commenting on his departure, TMG chief executive, Murdoch MacLennan, said:

“Will has been a superb colleague, helping transform our operation into the UK’s leading multimedia quality publisher and establishing Euston Partners to take TMG forward into its next phase of development. Having achieved so much here, I understand his reasons for wanting to move on. We wish him every success.”

#FollowJourn: @justin_williams/assistant editor

#FollowJourn: Justin Williams

Who? Assistant editor at the Telegraph Media Group, specialising in technology.

What? Has a regular technology blog at Telegraph.co.uk

Where? More details on his LinkedIn page

Contact? Follow @justin_williams.

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

Heffer to take sabbatical from Telegraph

Eagle-eyed Telegraph associate editor Simon Heffer is to take a one-year sabbatical from the paper for post-doctoral work in Cambridge.

Heffer, who is known for his sharp internal missives criticising staff for slipping standards, will continue to contribute three weekly columns (for The Daily Telegraph, The Sunday Telegraph and Telegraph.co.uk), whilst working on other projects.

He will return in an ‘enhanced role’ in January 2011, a release from TMG said.

“I am thrilled to have the opportunity, following the recent award by Cambridge University of a PhD, to go back to my college [Corpus Christi] and involve myself in its life for a year,” said Heffer.

It was a ‘great honour’ for Heffer, said Tony Gallagher, the new editor of The Daily Telegraph. “I know that he will thrive in the academic world. I wish him every success in this new challenge. I am delighted that he will still contribute to our Comment pages in his regular columns.”