The WAN president doesn’t seem smitten with the idea of multi-tasking journalists given this response to a question about converged journalism posed to him by Paul Horrocks, president of the SoE, during the Q&A on the opening night of the Society of Editors conference in Manchester.
“I don’t think that’s the core competency of writers… we are wordsmiths, not video and cameramen…”
The WAN president and COO of Independent News and Media crunches the numbers of internet advertising while talking about how a fragmented mix of media may be the key to capturing the necessary market for newspapers prosper.
Global online advertising market worth 21 billion (pounds or dollars?) he says. 65 per cent in the hands of three companies, all the rest are scrabbling over a much smaller (admittedly) growing online share.