Tag Archives: TechCrunch

Talking to (Shiny)Katie post-Shiny: ‘Shiny can turn things around’

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Last week saw co-founder Katie Lee aka ‘ShinyKatie’ leave Shiny Media, a departure she announced on Twitter.

shinykatie

As TechCrunch reported, only one of the three original staff members is left, Chris Price. Shiny Media first launched in 2003, with its site TechDigest and then rapidly expanded and in 2007 received $4.5 million VC funding from Brightstation. By 2008 they had six main Shiny categories which split into different sites – 30 in total.

Things didn’t look so bleak for Lee in September last year when Lee discussed her plans for redesign with Journalism.co.uk. But even without Lee, Shiny is still going ahead with plans. This week saw the launch of TechDigest’s new look –  with a ‘new user friendly format’, Chris Price told Journalism.co.uk.

Last Friday, was Lee’s last day as ShinyKatie. She spoke to Journalism.co.uk about Shiny and her plans for the future.

What is the situation for the company now? It seems the 30 blog titles are being maintained, but is this realistic?
[KL] “Many of the sites in our network are key to the deal we have with Glam, and they certainly won’t be closing. In terms of other sites, all I know is that traffic is Shiny Media’s biggest success story and Chris and his team will be working hard to make sure sites aren’t shut down unless they absolutely have to be.”

How do you feel about it? Did things get resolved amicably? Or will you be speaking out like [other co-founder] Ashley Norris?
“Obviously I’m absolutely gutted not to be working with such a talented, brilliant and (most importantly) funny editorial team. I have no plans on ‘speaking out because’ my team left behind in Shiny Media deserve to do well, deserve my respect and deserve the chance to continue doing their job without hindrance from me.

“It’s important to say that Ashley wasn’t in our office working full time for a very long time before that article was written. In fact, while he was working as a freelancer up until it was announced he’d left, we hadn’t seen in him in the office for months and as far as most of the staff were concerned, he hadn’t been a part of Shiny for some considerable time. I think the impression was that he’d been CEO up until it was announced he’d left, but that isn’t the case.”

It’s obviously sad to read about the plight an independent venture that seemed to be going so well: looking back can you see where some things went wrong?
“It’s still a successful network with some good advertising deals in place – such as the Vodafone Live Guy campaign we recently worked on, and a brilliant partnership with the Gadget Show Live.

“In terms of where we went wrong, we’ve certainly made some pretty big mistakes over the years, but with no model to follow over here, I think Shiny is still a pretty impressive success story. I wish we’d sorted out the commercial side of the business from the beginning rather than relying on advertising agencies to sell what are very bespoke advertising campaigns, but we finally have a sales team in house and they’re already making great strides forward.”

You’re still a shareholder – do you still have hope the company can turn things around?
“I certainly do still hope the company can turn things around, yes! I love Shiny Media, love the sites, and love the people that work there. It’s really important to me that the sites keep going. Shiny Shiny was my site that I started when I was 25, and the thought of it not existing anymore is something I can’t ever imagine. I know that Gemma feels the same about the fashion sites, especially Catwalk Queen. And if there was no TV Scoop I wouldn’t be able to geekout on Being Human reviews and the like!”

What are your plans now?
“I’ve got some ideas that have been bubbling away quietly in the back of my mind for some time now. I’m going to take a bit of time to work out which to focus on and where to take it and while I’m doing that I’ll keep myself ticking over with a bit of freelance consultancy and some journalism. I won’t be looking for venture capital funding – I’m more interested in starting small, keeping things simple and satisfying a few creative urges along the way. One idea in particular I’ve been dying to work on for a while now, so I’ve got plenty to think about!”

TechCrunch: Shiny Media slashes staff – last founder left

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“Of the three main [Shiny Media] founders only one now remains, Chris Price. Katie Lee leaves today, as do staff on several of their blog titles,” TechCrunch reports.

TechCrunch’s Mike Butcher is ‘trying to confirm numbers and which titles will suffer.’

Full story here…

1981: ‘Imagine turning on your home computer to read the day’s newspaper’

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Check out this video of a news report in 1981 covering the San Francisco Examiner’s experiments with delivering news electronically to home computers. (hat tip to TechCrunch).

“This is an experiment,” David Cole of the SF Examiner says. “We’re trying to figure out what it’s going to mean to us, as editors and reporters and what it means to the home user. And we’re not in it to make money, we’re probably not going to lose a lot but we aren’t going to make much either.”

This post is embargoed until 12:55pm (GMT), Dec 18 2008

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TechCrunch’s announcement that it will break every embargo it agrees to has caused something of a stir amongst PR and journo bloggers alike.

TC’s Michael Arrington explained the good, the bad and the ugly side of embargoed news releases:

“A lot of this news is good stuff that our readers want to know about. And we have the benefit of taking some time during the pre-briefing to think about the story, do research, and write it properly. When embargoes go right, we get to write a thoughtful story which benefits the company and our readers.

“But there’s a problem. All this stress on the PR firms put on them by desperate clients means they send out the embargoed news to literally everyone who writes tech news stories. Any blog or major media site, no matter how small or new, gets the email. It didn’t used to be this way, but it’s becoming more and more of a problem. As the economy turns south, PR firms are under increasing pressure to perform and justify their monthly retainers which range from $10,000 to $30,000 or more. In short, they have to spam the tech world to get coverage, or lose their jobs.”

Increased competition in the journalism industry is causing more and more embargoes to be broken, argues Arrington, creating ‘a race to the bottom by new sites’ and a climate in which, he says, TC can’t operate.

Certain ‘trusted’ companies and PR firms will continue to have their embargoes honoured by the site, but the hope is that by disregarding the rules firms will have to be more selective with who they break news to and clamp down on those repeat offenders breaking embargoes.

Arrington will also be posting a blacklist – now topped by TC – listing all firms and publications involved when an embargo is broken.

ReadWriteWeb has come back on Arrington’s decision, saying it will honour embargoes. While the site agrees that the press should get better at respecting them, RRW says embargoes give more outlets a chance to cover a story, providing multiple perspectives for readers.

“They give multiple blogs a chance to review a technology in depth, instead of making it a race (…) Embargoes lead to more total coverage than exclusives (…) Exclusives are the tactic of people with weak products and of reporters who compete better in bullying than in writing.”

Journalism.co.uk receives its fair share of embargoed news and releases – and has never knowingly broken any, because we want to cultivate good relations with tipsters, companies and PR firms.

This doesn’t mean we’ll cover everything that gets sent our way. We also know other journalism news sites will be getting much of the same info and agree this can make it more of a race to get the news out.

But from our perspective: we have two full-time journalists, so having good contacts with companies and PR is vital to our expanding our newsgathering.

However, as a twittered reply from @Daljit_Bhurji, founder of Diffusion PR, suggests, does the old-fashioned embargo model really work for online?

Reporting on our specialism – as I’m sure is the case with many other subject-specific publications – it’s increasingly apparent that the organisations/titles/companies we write about are becoming their own news sources. e.g. have their own press office, press release feed, blog/write about their own developments.

Sending an embargoed release about this info to us later isn’t a great help. Most of the time I’d rather learn about it if it’s covered in a blog-style like the BBC Editors blog or Guardian’s Inside blog.

We’re then free to dig deeper into that news if needs be and are given a direct line to the people behind it; or pass it on through another of our channels like Editors’ Pick.

Holding back the news tide with embargoes seems to go against the way information and news spreads online through links, official ‘leaks’ (as referred to above), blog networks etc.

What’s more it’s not just quote-unquote journalists covering news releases any more – is the industry expecting other writers and bloggers online to respect embargoes? It goes against the grain of the web.

Are embargoes redundant in the online age?

AOP 2008: At yesterday’s digital sweetshop – best of the rest

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It was all a bit kids in a sweetshop at yesterday’s AOP Digital Publishing Summit, if we forget all the problems with wifi, of course.

The main aim, for most attendees, In all likelihood, was to talk to all the people they know in online life, but rarely get the chance to talk to in person – over coffee (and odd looking cake/pastries) and lunch during the day, and drinks in the evening.

The programme ranged from panels to energetic speakers with a broad range of digital publishing topics covered – though perhaps not as much new discussion was initiated as some participants hoped, despite Peter Bale from Microsoft attempt to get some answers from YouTube’s Jonathan Gillespie.

A few additional highlights to add to our coverage so far:

Emily’s Bell’s vision for Guardian’s international reach: In the panel introducing ‘the digital pioneers,’ Bell, director of digital content for Guardian News & Media, said the group sees now as a ‘uniquely’ timed opportunity for the brand to expand internationally – and to do so before their rivals do.

Speaking to Journalism.co.uk afterwards, Bell elaborated on her example of the Economist’s well-established grasp of the international market.  Although it happened for the Economist over a 20-year period, she told me that a similar endeavour in 2008 is ‘compressed’ by the web.

Bell also pointed out during the panel that the Chinese words for ‘crisis’ and ‘opportunity’ are one and the same (I tried to keep that in mind as my laptop charger physically broke and the wifi went down).

The Guardian’s move stateside was also referred to by Saul Klein, partner of Index Ventures and moderator of later panel ‘Growing in the Digital World’.

Quoting Simon Waldman, Guardian Media Group’s director of digital strategy and development (and Emily Bell’s boss), Klein said the Guardian’s acquisition of ContentNext was ‘well set up to exploit’. Waldman explained how moves like that prepared the group for a US audience.

The ‘Unlocking the mobile internet’ panel: In the spirit of the thing, TechCrunch’s Mike Butcher gave out his mobile number for questions before probing the panel on their respective views on mobile internet’s future.

Is 2009 the year of mobile? Melissa Goodwin, controller of mobile at ITV says not: “I don’t think it’s next year, I’m hoping it’s 2010.”

“We just want to give you anything you may want,” she said of ITV’s mobile strategy, though she admitted that building advertising revenue was very much an ongoing issue.

Goodwin also revealed that consumers can look forward to Friends Reunited on two iPhone applications in the first part of next year, as reported in more depth over at PaidContent.

Stefano Maruzzi, president of CondeNet International, on outlining Conde’s digital development: As reported over at MediaGuardian and PaidContent, CondeNet, the online arm of Conde Nast, has got lots of ideas about lots of things:

  • Rolling out a Wired website worldwide (and in different languages, he told PaidContent)
  • Keeping Tatler’s online presence minimal
  • Engaging with the iPod user audience

TechCrunch: Data portability is the new walled garden

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Michael Arrington says the spat between Google and Facebook over the banning of Google’s Friend Connect is purely and simply about control of users and user information.

“Internet giants know that the days of getting you to spend all of your time inside their walled gardens are over,” he writes.

“So the next best thing is to at least maintain as much data about the user as possible, and make sure they identify with your brand while they are out there not being on your site.”

OpenID is becoming popular with developers as it allows users to log into sites with IDs taken from elsewhere – thus encouraging users not to move all their info wholesale.

Facebook and MySpace, he says, keep users happy and prevent them from moving all their personal info to other sites by allowing some portability so they don’t leave entirely.

“Not too portable, mind you.”