Tool of the week: Playground, by PeopleBrowsr.

What is it? A social analytics platform which contains over 1,000 days of tweets (all 70 billion of them), Facebook activity and blog posts.

How is it of use to journalists? “Journalists can easily develop real-time insights into any story from Playground,” PeopleBrowsr UK CEO Andrew Grill explains.

Complex keyword searches can be divided by user influence, geolocation, sentiment, and virtual communities of people with shared interests and affinities.

These features – and many more – let reporters and researchers easily drill down to find the people and content driving the conversation on social networks on any subject.

Playground lets you use the data the way you want to use it. You can either export the graphs and tables that the site produces automatically or export the results in a CSV file to create your own visualisations, which could potentially make it the next favourite tool of data journalists.

Grill added:

The recent launch of our fully transparent Kred influencer platform will make it faster and easier for journalists to find key influencers in a particular community.

You can give Playground a try for the first 14 days before signing up for one of their subscriptions ($19 a month for students and journalists, $149 for organisations and companies).

Jodee Rich, the founder of PeopleBrowsr, gave an inspiring speech at the Strata Summit in September on how a TV ratings system such as Nielsen could soon be replaced by social media data thanks to the advanced online analytics that PeopleBrowsr offers.

 

Playground’s development is based on feedback from its community of users, which has been very responsive. Ideas can be sent to contact[@]peoplebrowsr.com or by tweeting @peoplebrowsr.