Bitly, the popular link shortener used by the BBC, Independent, Daily Telegraph and many other news websites, has today announced its ‘bitmark’ service.

Anyone who uses social bookmarking sites like Delicious or Pinterest will be familiar with the idea of saving and sharing articles they find interesting. Bitly has added this functionality to its already popular link shortening service.

As Bitly explains on its blog:

So, what are bitmarks? It’s a better name for bookmarks. Bitmarks are the interesting links you collect across the web — a hard to find recipe, an article, an awesomely hysterical video. It’s anything that you find and want to save and maybe even want to easily share. You can organise them into bundles based on a theme or share them with your friends via Facebook, Twitter, and email. You decide whether each bitmark gets published to your public profile or saved privately, so that only you can see it.

Since Bitly started in 2008 more than 25 billion links have been shortened on the site, according to the company. More than 80 million links are shortened on Bitly every day and they are clicked on 300 million times. Its easy-to-use analytics makes it popular with publishers that want to track their social media reach. Australian players find a huge selection of pokies online . Most casinos have pokie machines from different manufacturers in their range, often 30 software providers or more.

Until now it has been used a tool rather than a destination page, but the company hopes the new focus on social bookmarking will foster a community around the site.