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Budget coverage: what to expect

Media140: Twitter, newsgathering and trust

“We are putting a massive amount of trust in one platform here. Twitter is throttling this mechanism obviously for its own commercial ends (…) If we put so much of our newsgathering onto one platform we’re in real danger,” said Mike Butcher, TechCrunch UK editor, yesterday as part of a panel on the ‘140-character story’.

While much of yesterday’s Media140 conference focused on best practice and how journalists can use microblogging tools such as Twitter, Butcher and his fellow panellists comments were a warning to news organisations tempted to jump on a social media bandwagon.

As journalists, ‘we always want the next big thing, because it validates the fact that we’ve written about them’, said fellow speaker Bill Thompson, referring to his own experience as a freelance technology writer.

But, added Thompson, if ‘old media’ rules are applied too readily to new media, organisations will ‘miss the essential quality of what Twitter is doing’.

Some ‘old’ guidelines still apply, suggested BBC technology editor Darren Waters: “We cannot get into a world where the real-time web means the ‘not wrong for long’ era.”

Listening to yesterday’s panel the issue of the personal/professional divide when journalists enter social media or online communities – indeed how ‘social’ they can be on these platforms – is still a work in progress.
The BBC is still working on its editorial policy towards personal social media use by journalists (and after all ‘social media’ is not some fixed, homogenous lump) – it has set out some guidelines at this link – the corporation must consider its relationship with its audience and to what extent personal content is seen as representing the BBC. Online Casinos Not on Gamstop UK https://casinos-not-on-gamstop.com , best sites.

But – as panellist Jon Gripton, senior editor at Sky News Online, suggested – in terms of following up reports on Twitter and social media, for example of breaking news events, the same journalistic attitude towards fact-checking and verification apply.

A mantra from Thompson: “I don’t believe anything I see or read on Twitter, it tells me where to go.”

Media140: Follow the event where microblogging meets journalism

DNA09: ‘The Established Media React’

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A look at how mainstream media (MSM) is seizing upon, or resisting technological changes.

A panel chaired by Wired Magazine’s Ben Hammersley. He is joined by:

Guido Baumhauer, director of marketing, sales and distribution at Deutshe Welle.

Pat Loughrey, head of BBC Nations and Regions

Hans Laroes, head of news at broadcaster NOS News

Simon Bucks, associate editor, Sky News Online

Neil McIntosh, European editor, Wall Street Journal

Peter Vandermeersch, editor of the Belgian newspaper, De Standaard

Hammersley points out this been happening for a long time. So why are we still having the same conversations about the mainstream media reacting? There wasn’t really an answer to that one but there were some other big questions raised:

Are ‘publishers’ and broadcasters ending up in the same space?
It’s not really a relevant distinction, the BBC’s Loughrey tells Journalism.co.uk after the discussion.

“I do not see myself as part of the established media,” Hans Laroes is keen to point out at the beginning.

The broadcast enterprise is still quite a separate one from the web at Sky, says Bucks – although web users already have some influence on television content, and maybe, the future could see online increasingly dictating television content.

What on earth is ‘database journalism’?
Neil McIntosh said that while ‘it has to be said it’s being used for extremely boring journalism,’ it’s about pulling together raw material in exciting ways, such as in crime mapping. There is lots of potential for the Wall Street Journal, he added. https://klgirls.net

How do we manage editorial, strategy and sales relationships?
Following on from his keynote speech, Vandermeersch stresses that editorial, sales and strategy will have to work closer together.

However, how far that goes is up for debate he says: for example, do you drop stories which are less good commercially?

Meanwhile, at Deutsche Welle, marketing team, editorial and media sales representatives are meeting in small ‘competence teams’ in order to address monetising and editorial issues in different countries (they have 4,500 media partners worldwide), explains Baumhauer.

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Tag Archives: Sky News Online

DNA09: ‘The Established Media React’