Tag Archives: Seetha Kumar

BBC Internet Blog: Seetha Kumar on more social media for BBC sites

Seetha Kumar, BBC Online controller, sets the record straight and sheds a little more light on recent reports about a social media overhaul of the BBC’s websites.

As Journalism.co.uk reported last week the corporation denied it was planning to ‘radically overhaul’ its websites with a new social media strategy, as reported elsewhere.

Instead, the not-quite-so-dramatic changes could include commenting on BBC articles or more social media microsites for programmes, such as that recently launched for Strictly Come Dancing.

“However, those ideas are aimed at allowing us to keep pace with what users have come to expect – they do not add up to a radical ‘social’ overhaul,” writes Kumar.

“[I]n addition to asking what our users want we also need to be aware of the impact anything we do might have on other UK sites and services. Our aim is to be part of the much more joined up internet that is emerging; not compete with other service providers.”

The corporation is also continuing to develop ways to share its expertise and technology, says Kumar – read our report on the BBC’s efforts to develop a common industry standard for metadata.

Full post at this link…

Twitter tops BBC for monthly traffic, while BBC Online click-throughs exceed 10m

More than 50 million people used Twitter last month – an increase of more than 7 million from June, according to new data.

The website, which attracted 51.6 million unique users in July, now outranks the BBC and Craigslist in terms of monthly visitors. It has also become one of the top 50 most popular websites in the world, according to the research by comscore.com.

Meanwhile BBC Online’s controller Seetha Kumar reported in a BBC blog post that the number of click-throughs experienced by the site stands at 10-12 million each month.  The blog, posted as a response to the BBC’s first online ‘open meeting’ on August 14, revealed that users were dissatisfied with BBC Online’s use of external links.

Kumar said: “We want to establish new and richer connections to the wider web where they are editorially relevant and meet our public purposes. We know that our users want us to do this and it’s a process that we take very seriously”