Schibsted-owned VG.no has added a popular ‘trackback’ function, allowing the site to display what bloggers are saying about its articles.
Yesterday the site quietly opened its virtual doors for bloggers and started using Swedish blogsearch-engine Twingly to display links from bloggers below individual articles.
Previously the country’s second biggest tabloid Dagbladet had adopted the function for its news site, while the news sites of other influential Scandinavian newspapers, such as Svenska Dagbladet and Dagens Nyheter in Sweden, and Politiken in Denmark, have been using it for some time now.
Several of these papers have seen Twingly as a way of building a bridge to the blogosphere.
“Twingly has built a solid position in the Nordic market, so it was a natural choice. We see it as a way to enrich our articles,” René Svendsen, deputy editor for VG.no, told Journalism.co.uk.