Tag Archives: project alesia

Campaign: News Corp shelves plans for aggregator

News Corp has abandoned its plan for a news aggregator, dubbed Project Alesia, which would have brought together content from News International titles and external publishers and broadcasters, Campaign reports.

It is believed that News Corp’s decision not to take the product to market is related to concerns over running costs. Speculation that third-parties were resisting invitations to jump aboard were unfounded, according to a source.

Full story on Campaign at this link…

The project has reportedly been in development for 12 months at an estimated cost of £20 million – Media Week’s Arif Durrani has the full story on why the aggregator has failed to launch.