We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. Today, it’s searching easily though web images and video with PicLens.

1) Who are you and what’s it all about?
Hi, I’m Alec Jeong from Cooliris.

We’ve developed PicLens, a plug-in that transforms your browser into a 3D environment where you can search, drag, and zoom around thousands of images and videos across the web.

PicLens makes your online media come to life in a full-screen, cinematic presentation that goes beyond the confines of the traditional browser.

2) Why would this be useful to a journalist?
Journalist regularly search for photos and videos on the web, tediously clicking in and out of web pages and image search engines to find the perfect image or video.

PicLens changes all that, by allowing you to search and view 100s or even 1000s of online photos and videos in an instant.

Need to see the photo in detail? Just click a toggle button and the photo or video will go full screen. Jump to the corresponding page of the image or video? No problem.

3) Is this it, or is there more to come?
There is much more, much more to come. In the coming months, we will be adding features that will completely transform the way you use online media.

4) Why are you doing this?
We asked ourselves the question: What would the web be like if, rather than having to browse click by click, we were able find and share information quickly and directly through a single, rich media navigation layer that frees you from the confines of the traditional browser window and web pages?

We believe that you would discover that the web is richer than you’ve believed before, and that the added spatiality would enable you get much more from the rich online media and from your social connections.

5) What does it cost to use it?
PicLens is free to use and available for Firefox, Internet Explorer and Safari.

The “3D Wall” interface is available now for Firefox and IE and is coming to Safari soon.

6) How will you make it pay?
Our goal has always been to focus on providing the ultimate user experience. With several million downloads of our product in just the past few months, we are on a fast trajectory to bring in the next generation online media experience.