Yesterday, Beet TV flagged up that a record number of users seeking online media information led to a seven per cent spike in traffic for Akamai, the delivery network which carries the internet flow for NBC, the BBC, Reuters and other news sites.
The current economic turmoil, hurricanes and the presidential campaign has helped boost the need for online information. At their peak, Akamai were registering 3.7 million requests per minute.
The spike follows a trend for online news sites doing well in times of financial strife: last month site traffic ‘exploded’ at the FT.com, as a result of the drop in share prices.
The need for information was felt on Wall Street, coinciding with a redesign of the Wall Street Journal Online. “Monday set an all time record of two million visitors”, a Wall Street Journal spokeswoman told Beet.TV. Traffic on Tuesday was nearly as high. “These are pretty big numbers, considering monthly unique visitors are 17 million,” she said.
The irony is that financial disaster, hurricanes and presidential elections seem to be a good thing for the world of online media.