Joanna Geary, who led a range of online and social media initiatives at the Birmingham Post before joining The Times, posts on how she got into blogging herself and the impact it has had on her journalism.
“[S]uddenly I didn’t really know what I was supposed to write about. Coming from journalism training that teaches you that there is a form and structure to the way you write, a empty blog page was a bit of a nightmare. There was no convention to cling to. It was entirely up to me what I wrote,” writes Geary, as she explains the different writing styles, building an audience and personal/professional boundaries.
Well worth a read.