Tag Archives: news producer

MediaGuardian: ITV suspending ITN news on website

MediaGuardian reports:

“ITV is to suspend carrying news supplied by ITN on its website from next month after ending its contract, resulting in the loss of five journalists from the content supplier.

“ITN On, the division of the TV news producer that supplies video and text to websites and mobile internet services, will stop supplying content to the ITV website on 22 July.”

Full story at this link…

Why are news providers on Facebook?

Bit of a follow up to the piece I wrote last week about news apps on Facebook – I quoted Rob Curley, from Washington Post Newsweek Interactive, quite heavily in the piece.

He has since updated with this post expanding on why Wash Post is developing Facebook apps. One of the main reasons – he claims – is marketing, getting Wash Post name and values out there without necessarily having just to rely on news apps to try and drag some of Facebooks page views back to the Wash Post news site.

But the value of the marketing, it seems, comes down to the usability of the app in question. Wash Post had a good start with Compass, which lingered in the top five apps on Facebook for some time, and plans are afoot to revisit the device with some updates and add-ons.

Appaholic.com or a similar device can then be used to measure use/success of the app: how many are looking at it, what time of day, etc, etc – but what this all means and what good can do the news producer is still seems rather arbitrary.