Following News of the World’s launch of its paywall last week, Marketing magazine reports on similar plans at the Daily Mirror and Sunday Mirror.
Daily Mirror columnists, including political writer Paul Routledge and sports columnist Oliver Holt, will provide the foundation for the title’s premium content strategy. However, the Daily Mirror’s general news will remain free.
Full story at Marketing magazine at this link…
Photography site EPUK publishes a report by law firm Swan Turton on a celebrity photographer’s copyright victory over Mirror Group Newspapers (MGN).
“In a judgment issued on October 16 which has potentially important ramifications for the photography industry, the High Court held that Daily Mirror publisher MGN Ltd had infringed copyright in photographs included in back copies of newspapers it was making available online to paid subscribers.”
Full post at this link…
Mirror Group Newspapers has appointed search engine optimisation firm Mediarun to improve the search rankings of its shopping website.