ITV has appointed Andy Baker as managing director of its Friends Reunited Group.

Baker joins the company from Trinity Mirror, where he was director of digital recruitment.

Baker’s appointment marks a board-wide shake-up of the group, with Michael Murphy, Tim Ward and Rob Mogford, the co-owners of Friends Reunited, all changing roles by the end of 2008.

Current CEO Murphy will join the Friends Reunited board as a non-executive director, while Ward will move from marketing director to a similar position for ITV Consumer.

Changes to Mogford’s role will not take place until after 2008, an ITV press release said.