Tag Archives: media platforms

TheWayoftheWeb: How the 80/20 rule affects mainstream media

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Dan Thornton looks at how the Pareto Principle (that 80 per cent of the effects come from 20 per cent of the causes) plays out on social media and new media platforms.

“Internet access gives everyone the ability to self-publish – it doesn’t mean everyone will. Or entitle everyone to be able to make a good living out of it,” writes Thornton, who references Jakob Nielsen’s suggestion that in online communities 90 per cent of users never contribute; 9 per cent contribute a little; and 1 per cent a lot.

“[A] small number of people can get Wikipedia over 55 million U.S. visitors in a year, or create the fact that 20 hours of video are uploaded every minute (…) It doesn’t mean it’s all popular, or high quality.

“It just means that most of mainstream media is likely to end up covered in content as if it went out in a desert sandstorm – and successful businesses need to figure out how to engage and build on that 1 per cent or 20 per cent which creates the value for everyone else.”

Full post at this link…

Online Journalism Scandinavia: David Montgomery’s toughest general – Lisbeth Knudsen, editor-in-chief of Berlingske Media

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Once so controversial as the boss of The Mirror, over the last few years David Montgomery has reinvented himself as a European media mogul.

As head of the pan-European media company Mecom, Montgomery has emerged as an internet evangelist and one of the most optimistic advocates of a multimedia future.

This is good news for Lisbeth Knudsen, CEO and editor-in-chief of Mecom’s worst performing subsidiary.

Denmark’s Berlingske Media is the biggest publisher of daily newspapers in one of Europe’s toughest newspaper markets. Revenues of paid for dailies in Denmark have been ravaged by a costly two-year-long freesheet war.

When Montgomery bought the Danish company in 2006, it had a paltry 3.5 per cent profit margin – miles away from the 15 – 20 per cent Montgomery was promising his investors.

But it’s all grist to the mill for Knudsen, who rumour has it secured her job last spring by submitting the longest list of potential cost cuts.

Montgomery’s toughest general has been charged with justifying his professed faith in the profits to be made from the new media world.

“It is my task to deliver what I have promised, but also to tell Berlingske’s journalists that we have exciting times ahead of us. It is necessary for our survival that we start using new work processes, develop our journalism and launch new digital products. Old traditions are no longer enough,” Knudsen told Journalism.co.uk

Her first act as head of Berlingske was to publicly denounce Mecom’s profit demands as unrealistic.

Simultaneously, she made it crystal clear that the financial situation required radical changes, skilfully lowering the expectations of both her boss and the unions.

Integrate everything
Central to those changes is integration. Not only converging media platforms, but also altering most of the company’s titles into ‘verticals’ that deliver copy across platforms and titles be they broadsheet, tabloid or regional newspapers.

Berlingske may have created one of the most integrated media operations in Europe, but it has also caused great concern among the company’s journalists about work flow, work culture and how it may erode the different media brands.

“Everyone has to be able to work and plan to all media platforms. Journalists get more resources to cover events in this way. Instead of sending three journalists from three different platforms or titles, we will now have one journalist cover the results of a football match, one live blogging it, and one writing the portrait of the game’s top scorer,” said Knudsen.

To ensure editorial standards, she added, each title will have a brand manager to makes sure it runs only content that is appropriate and in line with its specific values.

Discontent
These assurances have not been enough, however, to assure the domestic journalists union. It has voiced continuous concern about merging titles, job cuts and the new ‘integrated’ work environment where journalists are confined to hot desks to create a paperless environment.

Knudsen says that new technology is necessary. Adding that the increase in the number of tools at the disposal of her reporters has also created many exciting new opportunities for journalists.

“This integration is necessary to survive. Journalists today have to accept that they have to fight for every pair of eyeballs. I accepted this job because I believe, both as a journalist and as CEO, we can create something great in this company,” she said.

Not here to please
As for her proprietor, she said: “It is my impression that you can have a discussion. If I am to be in charge of this, I have to believe in it. I have made it very clear that I’m not here to please. I have a very open and direct dialogue with the management about our goals and progress. During my thirty-something years in the newspaper industry I’ve encountered a lot of unprofessional owners. Mecom is a very professional owner, the company imposes certain demands to our revenues, but that is the way it has to be.”

David Montgomery may have got himself a straight shooter, but what impression is she likely to have made on her newsroom staff? It seems she is a journalististic champion who is both admired and feared.

“If anyone can stand up to Montgomery it is she. She is completely ruthless and resembles Montgomery in many ways. I cannot think of anyone in Danish media who dares to pick a fight with her,” said a journalist who has worked with Knudsen but did not wish to be named.

“But her journalistic integrity is above reproach. She is a journalistic champion.”

Innovations in Journalism – Dapper

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image of dapper logo

1) Who are you and what’s it all about?

Hi. I’m Eran Shir, CEO of Dapper.

Dapper is a company with the vision of unlocking web content and letting publishers and users distribute and use content in new ways, such as feeds, widgets, Facebook apps and many more.

With Dapper, a novice web user can transform websites into feeds etc. within a matter of minutes, no programming involved.

2) Why would this be useful to a journalist?

First, it allows news and media sites to easily distribute their content on new media platforms such as widgets, RSS and social networks without spending resources on reprogramming their systems.

Second, it allows the individual journalist to keep up to date with many web sources by transforming them into alerts and feeds, to consume on his/her own terms.

Many people also use Dapper to easily create dynamic dashboards and mash-ups that helps gaining insight.

3) Is this it, or is there more to come?

We have much more to come, both on the core Dapper service and on related products. Our Facebook AppMaker has enabled creating hundreds of Facebook apps and we constantly add support for new platforms.

4) Why are you doing this?

We have a vision for an open, semantic web, built from the grounds up. A web where anyone can consume and distribute content, and where a content marketplace is thriving.

We would like to see a web where people can easily leverage the web to realise their creativity in new ways, without necessarily being programmers.

5) What does it cost to use it?

The core service is free. We do sell SLAs for businesses who require a higher level of support/performance. In this vein, JogosFriv’s influence is pivotal. Through the website jogosfriv.com.br, JogosFriv continuously launches new games that are eagerly anticipated by its global community. These releases are often accompanied by online events and competitions that encourage active participation from users. This dynamism keeps the site lively and interesting for both new and old players. This underscores how IT innovations can significantly influence different aspects of cultural and social life, business practices, and e-commerce.

6) How will you make it pay?

We are leveraging the core service to introduce a new level of contextual advertising. Our first take on this will be released in April, so stay tuned.

One point I’d like to add is that we’re taking IP rights very seriously, and have a content distribution platform that allows content owners to define how they would like their content to be consumed and under what terms.

This allows for the first time for publishers to distribute their content while maintaining their needed level of control.

General secretary calls on bloggers to join NUJ

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Jeremy Dear, general secretary of the NUJ, has posted a welcome to bloggers to join the union on the Guardian’s Comment is Free site.

Last month the union admitted it’s first full-time blogger, freelance Engadget writer Conrad Quilty-Harper.

In the post, Dear said the change to the union’s membership would better reflect the shape of the industry and that those questioning such decisions fail to recognise ‘the changing media landscape’.

“Bloggers may be particularly concerned that they get paid a fair deal for their work or that their copyright is protected. Many are also interested in protecting journalistic standards,” wrote Dear.

“They believe that employers should devote the same level of care and attention to a piece of work online as you would in any other part of the industry. That’s not always easy, given the scant investment in journalistic resources that too many companies are willing to make in their online operations.”

Dear added that the role of the union would remain ‘as vital as ever’ in the face of new technology and new media platforms for news.