Many bloggers will ‘fall by the wayside’, because they lack integrity, Sir Christopher Meyer, chairman of the Press Complaints Commission (PCC), told the Yorkshire Post.

Meyer, who was speaking ahead of a PCC open day in Leeds, said blogs would undergo a process of ‘natural selection’ by readers:

“There are publications which fall under our responsibility, and there is some wild and woolly stuff on the internet that does not. As far as blogs are concerned, I believe there will be a process of natural selection. Readers will soon sort out what they can rely on and what they can’t. As time goes by, a lot of these bloggers will fall by the wayside.

“If you have a well-known and respected brand, that is very important. The integrity of the brand becomes very important, and if you can see information in that publication or on the website that tells you that you can go to the PCC if you wish to raise a grievance, then it becomes a reinforcement of that brand’s integrity. You’re not going to get that on a blog.”

Meyer also expressed concerns about citizen journalism and again urged readers to use news websites that show ‘integrity’, such as newspaper websites.