Break Media has launched MadeMan.com, a new website focusing on sports, gadgets and fashion for men. An email version of the title has also been created with 100,000 subscribers so far.

According to a press release announcing the site’s launch, the website is expected to achieve 1 million ‘readers’ within just 30 days.

The site is hoping to attract advertisers who want to target a focused, male audience – it’s the first property launched by Break, which publishes seven other sites, in this area.

Former staff writer at Spike.com, B.J. Fleming, has been named as managing editor for the site.