Apple has pulled the Financial Times’ native iPad and iPhone apps from the iTunes App Store after updating its terms which state in-app subscriptions must be paid through the store, reports paidContent.

The FT launched a web-based app in June which allows the publisher to avoid paying Apple a 30 per cent cut of it’s app revenue and to gather its own audience data.

This article on paidContent states:

It is a blow to the FT, whose apps had processed subscription transactions independently. Last year, 10 percent of its new digital subscriptions were taken out on iPads. But the publisher says its model is premised on owning data about customers that goes through along with transactions. This was more important to it than Apple’s 30 percent take, CEO John Ridding told [Robert Andrews] recently.

The FT’s web app, which was described as a ‘wake-up call’ to publishers, saw 150,000 uses in the first 10 days before the part-paywall went up, in line with the FT’s other digital platforms.