The Sun’s mobile barcode service, which allow users to scan barcodes in the paper to access extra information on their mobiles, has received 11,000 subscribers, according to a report by Mobile Today.

The ‘quick response’ (QR) technology requires users to download software onto their mobiles from The Sun’s site – though Nokia handsets have this pre-installed.

“There is an educational process that needs to be done. In the next few months we’re looking to do another pull-out [supplement in The Sun] to further inform people on how to use QR codes,” Ian Samuel, group head of mobile advertising for News International, says in the article.