Sun’s mobile barcodes attract 11,000 users

The Sun’s mobile barcode service, which allow users to scan barcodes in the paper to access extra information on their mobiles, has received 11,000 subscribers, according to a report by Mobile Today.

The ‘quick response’ (QR) technology requires users to download software onto their mobiles from The Sun’s site – though Nokia handsets have this pre-installed.

“There is an educational process that needs to be done. In the next few months we’re looking to do another pull-out [supplement in The Sun] to further inform people on how to use QR codes,” Ian Samuel, group head of mobile advertising for News International, says in the article.

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