Tag Archives: hotspotting

New Media Minute: ‘Hotspotting’ technology lets users click on videos

A technology being developed for online video will allow users to find out more information on products and items featured by clicking on them in the footage.

The concept and technology has been discussed for some time, but according to the video below companies using it are now getting good click-through rates.

“Hotspotting” could provide interesting opportunities for advertisers – but could there be the potential for news organisations to link content in this way?

Full story at this link…