Tag Archives: Fred

Veoh copyright win could set precedent

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The news that video-sharing site Veoh have won their copyright case could set a precedent for similar sites, according to a host of bloggers today.

In a legal analysis by the Electric Frontier Foundation, Fred von Lohmann writes: “the ruling should be required reading for the executives of every ‘Web 2.0’ business that relies on ‘user-generated content.”

On Wednesday a US District court judge ruled that the site qualified for protection under the Digital Millennium Copyright Act (DMCA) and could not be sued for copyright infringement.

The adult video site Io Group were suing on grounds that Veoh violated its copyright in 2006 when the site showed user-uploaded clips from 10 of the company’s films. However, Veoh was found to have complied with DMCA guidelines.

DNA 2008: from outsourcing to in-house, De Persgroep’s ad strategy

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While other media groups consider outsourcing their ad production, at today’s Digital News Affairs (DNA) conference Christian Van Thillo, CEO of Belgium’s De Persgroup, explained his group’s reverse strategy.

Having started by outsourcing all advertising, Persgroup has recently brought its ad production in-house.

Its Fred advertising production service is similar to that recently launched by the Telegraph in the UK for online advertisers and targets big brands offering the opportunity to create multi-platform, group wide campaigns.

According to Van Thillo, news providers online face ‘more of an economic challenge than a content challenge’.

Keeping advertising production under group control could help broach this challenge, while helping alleviate fears for jobs raised by outsourcing models.

In this video clip, Van Thillo also talks about how forming early partnerships with other publishers helped to protect and grow their revenues from recruitment advertising (originally 20 per cent of De Persgroep’s total income).

[youtube:http://www.youtube.com/watch?v=-Z1uwplpFK0]