Journalism students need to be taught entrepreneurship skills, says Waldram – a trend that is emerging in the US and slowly starting in the UK.
“Part of the problem, I think, is not only that journalism courses are slow to amend their teaching syllabus in accordance with the changing times (probably because they have worked so well untouched for years), but also many local newspapers have failed to adapt to digital migration at the same pace as their readers. So even if trained journalists fresh out of j-school are given the right tool-set to aptly do online news, there are at the moment little places from them to shine while regional newspapers themselves adjust. In that gap, however, students could use what skills they do have to start up hyperlocal sites to continue practise their unique combination of traditional and new media skills. It’s this entrepreneurship which is being taught at CUNY, and our British counterparts should also be encouraged to do,” she writes.