The tool scans public sites, including blogs, for reuse of a publisher’s content. The publisher can specify the search terms, e.g. how much of a match, how important the offending site is in terms of ad revenue, and how the application will contact and deal with the infringer.[audio:http://www.journalism.co.uk/sounds/mikeodonnell.mp3]
A tool from iCopyright, which already handles copyright licensing for the Associated Press, is also being developed for bloggers and smaller, independent publishers, O’Donnell said.