A week with particularly brutal cuts across UK regional media, but news of a new digital appointment comes from Trinity Mirror this morning:

Richard Ayers has been appointed regional web publishing director for Trinity Mirror Regionals.

“In this key position Richard will work closely with the regional teams across the division to implement digital best practice and develop content and online services to drive usage, audience and online revenues across the regional network,” a release from the group said.

“Richard has a first class background in online publishing and I am delighted to welcome him to the team,” said Chris Bunyan, digital director of Trinity Mirror Regionals.

“The audience for our regional sites has increased by over 30 per cent year-on-year to around 5.5 milllon users a month. Richard’s experience and expertise will strengthen our digital team and will ensure we continue to deliver and drive compelling online user experiences for this growing audience across our regional websites,” Bunyan said, in the release.

Ayers career includes ten years at BBC News online, in ‘a number of senior digital roles;’ he was ‘portal director’ for Tiscali.co.uk, and more recently he was the managing director of a digital production agency, Magic Lantern.

The Trinity Mirror release also announced that Shaun Collins has been appointed as digital recruitment director, a role which sees him focus on ‘driving digital recruitment products and their performance’.