“What made newspapers viable for so long was the fact that they had two products/businesses that were largely unrelated but bundled together,” writes Dave Chase, owner of SunValleyonline.com, a local internet venture.
That’s the news business – monetised by display ads; and the classifieds business – monetised by classified ads, he says.
Chase looks at ways that local media could recognise dual business models.
Also on the topic – check out an article on our main site, the thoughts of the former multimedia manager of a large regional newspaper group in the UK:
‘Ex-regional multimedia manager: “We don’t want to buy a newspaper in the evening anymore”‘