‘Local media need dual business models, not dueling models’

“What made newspapers viable for so long was the fact that they had two products/businesses that were largely unrelated but bundled together,” writes Dave Chase, owner of, a local internet venture.

That’s the news business – monetised by display ads; and the classifieds business – monetised by classified ads, he says.

Chase looks at ways that local media could recognise dual business models.

Full story at this link…

Also on the topic – check out an article on our main site, the thoughts of the former multimedia manager of a large regional newspaper group in the UK:

‘Ex-regional multimedia manager: “We don’t want to buy a newspaper in the evening anymore”‘

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