CNN has confirmed to Silicon Alley Insider that it has now taken control of @CNNbrk – the Twitter account started independently of the news organisation, which now has close to 1 million followers.

According to the report, CNN has been working with its founder James Cox for more than two years.

“This is no-brainer for CNN, and we hope they paid Cox a lot of money for the account he’s nurtured. By adding more stories to the feed — and links to CNN’s site – CNN.com could generate hundreds of thousands of extra pageviews per day. (CNN isn’t sure if it’s going to add links in the near-term.),” writes Dan Frommer on Silicon Alley Insider.